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From The Fabulously Funky To The Quintessentially Kitsch
Website helps thousands get ready for summer by giving their home and garden a distinct and unusual new look
Release date: 15.04.11
FROM THE FABULOUSLY FUNKY TO THE QUINTESSENTIALLY KITSCH
Website helps thousands get ready for summer by giving their home and garden a distinct and unusual new look
Thousands of people are transforming their homes and gardens with the help of a quirky website selling distinct and unusual accessories which can’t be found on the highstreet.
A major new relaunch of alife-lessordinary.co.uk means the site has rocketed to become a popular choice for everyone from the first-time buyer to the established home owner.
The new summer stock including stunning antiqued gold sunflower mirrors, romantic hanging garden lanterns and hammered copper effect splash bowls, is proving a delight for fans who have affectionately named the site ALLO!
Products range in style from subtle and understated to fabulously funky and quintessentially kitsch. All are all made from natural materials including linen, jute, silk, lead, wood and flax.
ALLO! offers everything from jute floor cushions and chunky kitchen jars to luxurious antique design lighting and quaint garden twine holders.
“We love the name ALLO! and it sums us up to a tee,” said Jane Trozzo, the inspiration behind alife-lessordinary.co.uk. “Friendly, fun and most of all different!
“People come to us when they need something individual and distinct for their home or garden. The kind of product that makes other people say: Oh Wow! Where did you get that!?
“Since the relaunch we have supplied everyone from hardened city dwellers to those living the country life. We have customers from abroad and now hoteliers are placing orders too.
“Our aim is to help people find that individual or unusual item to transform their house into a place they can really call their home.”
Jane has run alife-lessordinary.co.uk since 2008. Thanks to its loyal and devoted customer base, ALLO! is becoming one of the leading suppliers of stylish and unusual accessories to suit all budgets.
The new website is easy to use and features stunning photography to profile the extensive range of products.
ALLO! is also regularly called on to supply products for magazine and newspaper shoots.
“We source stock from all over the world and feature a range of eco-friendly products,” said Jane.
“Our jute baskets, floor cushions and cord ottomans are always popular.
“I love hunting for new products so our range is constantly changing with special offers available all year round.
“As ALLO! has grown the people who shop with us have become more like friends than customers. Interior design is something I am passionate about and it’s a joy to share my love with others.”
ENDS
Note to editors:
About alife-lessordinary.co.uk
alife-lessordinary.co.uk offers stylish and distinctive home and garden accessories at affordable prices. The company is run by a former florist with a passion for interior design and a flair for creating an ideal home. alife-lessordinary.co.uk offers products you won’t find on the highstreet and caters catering for all budgets and tastes.
The new summer stock can add decorative, practical, and inspired touches to every room of the house. alife-lessordinary.co.uk regularly supplies products for TV programmes and magazine photoshoots. The new web site has a worldwide customer base and also supplies B2B consumers and boutique businesses. alife-lessordinary.co.uk is the ideal home and garden accessory site for everyone from first-time buyers to long-term home owners. The site has products to suit everyone from the most hardened city dweller to those living the simple country life
For further information contact:
Chris Morris
Results PR
tel: +44 (0) 20 7953 7459
email: chris [dot] morris
resultspr [dot] co [dot] uk
resultspr [dot] co [dot] ukTwitter: @ResultsNewsPR
Fiona Campbell
Results PR
tel: +44 (0) 20 7953 7449
email: fiona [dot] campbellresultspr [dot] co [dot] uk
Twitter: @ResultsNewsPR