Nightingales Retirement Care

Client
Nightingales runs two retirement homes in elegantly refurbished Victorian properties – Priors Mead in Reigate and Nettlestead, Bromley. The client was keen to gain widespread coverage but wanted us to focus on the regions where the homes are based.

Idea
At Priors Mead, we were fortunate enough to meet Evelyn Brunt, a lady who’d lived through two World Wars. We discovered Evelyn had a missing ‘son’, an evacuee called Alan who’d lived with her during WWII, but with whom she’d lost contact once he returned to the East End when the war was over. With Poppy Day upon us and Evelyn fast approaching her 100th birthday, we decided to launch a nationwide campaign to find Alan.

Results
Among the titles thoughtfully rallying Evelyn’s cause were a spread in Yours magazine and SixtyPlusSurfers.co.uk, together with news stories in media including BBC Surrey, East London Advertiser and the Hackney Gazette.