Complinet

Client
Complinet is the leading provider of risk and compliance solutions to the global financial services industry. Every day, industry professionals in more than 1800 firms across 81 countries rely on Complinet for information, analysis and solutions to help them keep pace with changing regulation.

Idea
Our campaign aim has been to position Complinet as a leading authority in the marketplace, to ensure the media turns to our client for comment on financial news. A key expectation of the client was to break into broadcast coverage.

We have achieved success with a two pronged campaign. Firstly, Complinet experts comment on the most important financial news stories. The way we create the comment attracts the financial news desks. This strategy means key, senior figures from Complinet are now often approached for media comment and regularly appear on business news channels in the UK and in New York.

Secondly, we have helped Complinet develop and now broadcast on IPTV its own Complinet TV news channel, providing weekly round-ups of compliance news to the financial services industry. Another of Results PR’s areas of expertise is used by Complinet. Our unique media training programme has prepared all their top players to face the media effectively.

Results
Complinet has enjoyed broadcast coverage on channels including CNBC, CNN and Bloomberg, and has appeared in print and online media, including Financial Times, Wall Street Journal, City AM, Accounting & Business, Global Finance and International Accountant. Without question, our client is now seen as a valid and valuable source of comment on financial news.