| 
Bel Canto
Smooth Opera-tors!
Revealing a secret subterranean London venue with some of the best arias in town
Client
London’s exclusive Opera Dinners venue Bel Canto is staffed by talented singers, who double as waiters and waitresses until the music begins. The venue’s sister restaurants at L’Hotel de Ville and Neuilly-sur-Seine in Paris are renowned as premier venues for distinguished diners, but Results PR’s help was needed to get the restaurant on the map in the UK.
Idea
Reaching out to key restaurant writers, travel writers and opinion formers in the capital, we helped show how erudite Londoners were being lured from their Covent Garden boxes to this secret subterranean venue in London to sample some of the best arias, duets and choruses in town, but in addition some first-class cuisine.
Christina Petrou, a Guildhall music graduate, who sings at Bel Canto in the evenings said: “Bel Canto offers me the chance of live performance, which is invaluable in my line of work. It’s intimate and very exciting!”
Results
Bel Canto’s praises were sung in a flotilla of media titles, including The Independent, The London Paper, The Daily Express, BBC Music Magazine, Smooth Radio and Classic FM Magazine.