Dadooda.com

Client
“Get us blogs” said Neil Stapley, founder of social networking site Dadooda.com, which offered individuals and clubs/societies the ability to create virtual scrap books. “Target the silver surfers” said Neil. “We must reach opinionated and informed internet users who wanted an alternative to Facebook,”.

Loving a precise brief, Results got to work ...!

Idea
We launched Dadooda.com by commissioning a survey which showed 67% of the over-50s have failed to find a true “home” online, with a whopping 78% blaming sites such as Facebook and Twitter for ignoring their needs. The good news was that 44% wanted to use a social network, providing it catered for them rather than teenagers.

Neil was quoted saying: “People are becoming disenchanted with the noise of sites such as Facebook and Twitter. Dadooda.com offers an alternative space for people with something more important to share than what they had for breakfast.”

As luck would have it, we were also able to hijack a breaking news story that Yahoo was planning to discontinue its own GeoCities site. Issuing an instant reactive comment to that story we thought would also help produce the goods.

Results
We got the blogs. We got Inbox Robot, Media.einnew, Networking, Times of the Internet, Net Zav, Uswitch, GroovyGecko, Businessnewssoutheast.com, Silo Breaker, and theplusesofbeing50plus.blogspot.com. You can’t get more targeted than that ...

We also got mainstream titles such as WebUser magazine, the Daily Mirror and the Western Daily Press. But for once they were just a bonus!