| 
The Life Change People
Retreat To The Future
Launching 'change holidays' to the UK media
Client
As it says on the tin, The Life Change People are there to alter the course of people’s destinies by running ‘Change Holidays’ at a gorgeous retreat in Thailand. Results PR launched the concept to the UK’s media.
Idea
People often make life-changing plans on holiday, we told journalists, yet often don’t see through their plans on returning. What better solution therefore than to create a holiday where professional advisors can help you not only plan a better future, but also give you the confidence to make it happen?
Results
The big titles liked the concept, with The Times, Esquire, Gay Times and Red all delivering big features. Our only worry was that journalists would go on the courses and would never come back to write their pieces. Actually that almost happened. The journalists did return but two of them have been back in their own time for a refresher course.