Whizz

Client
Whizz.com, an award-winning company behind Maths-Whizz, an online maths tutoring programme for children aged 5-13, said it could improve children’s ‘maths age’ by up to two years in just 12 months. Whizz tasked us with launching its latest generation Maths-Whizz platform, asking us to deliver oodles of column inches (which they asked us to convert to column centimetres).

Idea
To Results PR, the phrase ‘latest generation’ said it all. This campaign needed to be an education in itself, communicating that children don’t learn maths quickest by rote, alone in a corner, but online, interactively, in an entertaining way. Going further, we even dared the parents to get involved.

Results
The media wasn’t scared by the maths. There wasn’t much division, and once the release had done the rounds, everything began to multiply. Times Educational Supplement, Teach Primary and Parent Talk magazine all delivered large pieces. ‘Click’, the BBC’s flagship online technology programme reviewed Whizz.com as its site of the week, the bulletins also featured on BBC News. Other coverage included a splash in ThisisMoney.co.uk who even invited our client, Richard Marrett, director of Whizz.com, to comment on the Budget. For him, this was a campaign that really added up.