Dr. Jeremy Naylor

Client
Dr. Jeremy Naylor is a respected racehorse trainer, vet and leading horse physiologist, who runs his own stables in Wiltshire. Dr Naylor wanted to raise his profile in equestrian circles and promote the training side of his business.

Idea
Results PR used the full creative strength of its team to tackle a challenging remit, and focused on one key aspect of Dr Naylor’s training methods – using a GPS system to track the position of his horses. Suddenly we hit on the concept of the ‘SatNag’, and knew we were ready for the off!

Results
Results PR secured impressive feature coverage in The Daily Telegraph and Telegraph.co.uk, The Guardian and Guardian.co.uk and column leads in The Sun and in The Racing Post. Dr Naylor also enjoyed prime slots on BBC radio and regional Television channels. The going was good as features followed in national lifestyle magazines, and targeted websites. One of our greatest campaigns of all time. A classic, in fact.