Trimble

Client
Trimble MRM, a global leader in the development, manufacture and delivery of an extensive range of high-speed wireless communication systems and equipment, came to Results PR to gain visibility for its telematics solutions. In use by a number  of enterprise fleets in the UK, including British Gas and British Telecom, Trimble’s solutions help optimise fleet vehicle performance and help enhance the quality of service delivery.

Idea
Results PR decided to get the campaign into full swing by launching a trade release headed "Trimble Launches Driver DNA", explaining how Trimble had created a unique in-vehicle monitoring solution, providing real-time information on driver behaviour, vehicle condition, fuel and mpg efficiency, and CO₂ emissions, and GPS data on vehicle position and activity to give utility companies a true 360-degree view of a fleet’s usage and performance.

For the consumer media, we promised that the “Black Box Converts White Van Man Into Golden Boy”, telling them that the “knave of Britain’s highways” will be transformed into the king of the road by the latest in-vehicle technology.

Results
Trade titles such as Utility Week, Fleet News, International Fleet World, Van User, Fleet Industry Confidential and Manufacturer led the way. Then the large national consumer titles joined in. The Telegraph, The Times, Birmingham Post, South Wales Echo, Evening Chronicle (Newcastle) all covered the advantages of Driver DNA.