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Look4AProperty/Money
How To Munch The Crunch
Building Look4Aproperty's media profile
Client
Look4Aproperty.com, one of the leading online property websites, asked us to seek pre-publicity for a new ‘credit crunch-busting’ product that would help put liquidity back into the housing market. The product would be backed by a leading global lender and would be worth up to £1bn. CEO Aaron Turner looked to us to build their media profile in the run up to launch.
Idea
We built Aaron’s reputation as a thought leader in the housing market by gaining him regular coverage in the trade media and building enough ‘collateral’ for Aaron to attract the national media.
Results
Look4aProperty produced an exciting solution for challenging times and Results PR produced an exciting launch. By securing Aaron commentary in First Time Buyer, Property Drum and Propertytalklive.co.uk, TV and radio quickly followed. He is now a contributor to CNBC business channel and Sky News Online. In addition, every leading trade title, including Property Week, The Negotiator and Estates Gazette secured interviews with Aaron and Look4aProperty’s Chairman, Dragon’s Den star, James Caan, to mark the launch.