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E-Say-uk.com
Endorsing Endorsement!
Results PR's online expertise comes into its own
Client
Virtual endorsements sums up the world of breakthrough site eSay-uk.com. The site allows users to be rewarded when they recommend their favourite products and shopping sites to their friends.
Idea
For a site that’s about the power of endorsement, we felt focusing on e-say-uk.com founder Simon Parslow's own views on web marketing and the future of online was crucial to campaign success.
Results
Coverage included a talking head comment from Parslow in Marketing Week, where he was quoted alongside executives from Microsoft, Expedia and Hotels.com, together with coverage in RetailTechnologyReview.com, SixtyPlusSurfers.co.uk and a viewpoint from The Marketer. Valuable endorsement for the endorser of endorsement, you might say.